Webdesign Tips For Better Website Conversion Rates
Filed under: Domain Names — Carl Michaelson @ 9:35 am
Make your webdesign extra successful by learning some very effective tricks to improve your conversion rates.
A simple, uniform navigation system should be maintained across all pages of your website.
Amazon.com uses tabs. That is not necessary, as basic underlined text is equally effective. The concept to remember is you need to be intuitive as to what your customers expect from your site and make sure to provide this in a simple format.
Imagine a webdesign for a business selling printer ink replacements. A customer is only looking for ink for their printer. Your system of navigation should make it simple for the customer to find the brand and model they need.
Keep your navigation system simple. Some effective and simple navigational items include vertical or horizontal text links, buttons, and tabs.
Your website should immediately broadcast the feel and main theme throught its design. This is much more of a subjective, artistic. There is not set formula to follow.
There are no ’standards’ or ‘controls’. The design should reflect the content, so if you go to ABC.com the website should instantly say ‘news’ whereas Disney.com should say ‘fun’. Achieving a congruous theme through your site can dramatically improve your conversion rates.
The feel of your websites design should mirror its function. When a visitor visits your website you want them to be able to instantly recognize what your site is about based simply on the format and design you’ve created.
Just as adding a tiny amount of the wrong spice can ruin a recipe there are many small flaws that can spoil a professional design.
The following are errors made in webdesign and suggested ways to fix them in order to raise conversion rates:
a) Avoid using a visible stats counter for your site.
The large counters at the bottom of web pages is a tell-tale sign of a very old site.
b) Keep in mind how your site will look when printed. There are a number of people who prefer to print long pages of text and read them from a print out rather than from the screen. Having a ‘printable’ version of the sites pages accommodates such users.
c) Assess whether or not your webdesign is ’scannable.’
Many visitors will not immediately read your site. First they will scan the site to make sure it’s worth reading. You can make your site more ’scannable’ by using bold, colors, underline and headings to emphasize and highlight the main points and subjects of your site.
d) Visitors to your website will first tee the ‘topfold’ of your Homepage before scrolling down. Be sure not to make your header graphics too large or they may take away from the ‘topfold.’ Also, header graphics or company logos that are too large will leave you with less room for the all important text of your site where the major part of your message is contained.
Go out and make your conversion rates skyrocket now, just by applying these webdesign tips.